The firm's professionals offer a combined seventy-nine plus years of experience
and in-depth financial expertise in areas that
are critical to the success of our clientele. Specific backgrounds
are as follows:
E. Jeffrey Roof
Mr. Roof, president of Roof Advisory Group, founded the firm in 1998 and has worked with clients providing investment management and financial advisory services since 1982. His thirty years in the field adds a depth of understanding and perspective that only comes through extensive experience. He is uniquely qualified to meet the needs of institutional and high-net worth investors, having worked throughout his career with a diverse range of clientele nationwide.
In his role, Mr. Roof oversees all functions of the firm, focusing primarily on overall investment strategy, portfolio management and complex advisory services. He actively works with managed and investment advisory clientele in conjunction with the firm's other professional staff to direct the firmís comprehensive and disciplined investment management process.
Immediately prior to originating the firm, Mr. Roof was Executive Vice President of Fulton Bank, heading that organizationís Investment Management & Trust Services division for approximately five years. As a member of the bank's Senior Management team, departments under his direction included Portfolio Management, Retirement Plan Management, Foundation/Endowments, Corporate Trust, Personal Trust, and Private Banking.
Previously, he spent nearly a decade in various management positions with Mellon Bankís Institutional Trust & Master Custody group, primarily focusing on providing investment management and retirement plan solutions for a diverse group of national organizations.
Mr. Roof has a BA from Rutgers University, an MA from Lehigh University and is a Registered Investment Advisor Representative with the United States Securities & Exchange Commission.
Kevin S. Roof
Kevin S. Roof joined the firm in June 1999 and is the firmís Administrative Manager/Chief Compliance Officer, overseeing all operational aspects of the firm. His administrative and technical background spans over two decades and his role as compliance officer provides the basis for managing a client-centered firm.
He works directly with firm clientele on an ongoing basis regarding all major administrative functions, including cash management, projected portfolio liquidity needs, asset distribution, documentation issues and overall client communication and customer service.
His other responsibilities include oversight of all business operations and compliance-related aspects of the firm, including both internal/external systems, interfaces, as well as the ongoing monitoring and management of firm finances. Mr. Roof is direct liaison with regulators and assures all firm policies and procedures remain effective and compliant.
Mr. Roof has degrees from Temple University and York College and is a Registered Investment Advisor Representative with the United States Securities & Exchange Commission.
Bradley R. Newman, CFP®
Bradley R. Newman, a CERTIFIED FINANCIAL PLANNER ™, joined the firm in November 2003 and has responsibility for overseeing client servicing, financial planning, and fixed income management functions of the firm. His twenty years of financial advisory and investment experience provide a perspective that favorably serves Roof Advisory Group clientele.
Mr. Newman works with clients during all phases of the asset management and advisory process; regularly meeting with clientele, reviewing specific needs and goals, establishing detailed risk tolerance parameters, and regularly reviewing progress versus established benchmarks.
His coordination of financial planning and investment advisory work focuses on investment portfolio review, detailed retirement analysis, college education funding and unique planning engagements for clients in various types of transition.
Mr. Newman has a BA from Juniata College and is a Registered Investment Advisor Representative with the United States Securities & Exchange Commission.
Ralph Manna, III
Ralph Manna, III joined the firm in June 2006 and serves the firm in the areas of trading, operations and technology. His ten plus years of experience with both large institutional and boutique asset management firms provide a broad base of experience that benefits clients of Roof Advisory Group.
He is responsible for a wide range of client focused functions that include: executing investment trades, monitoring asset class and individual security positions, assuring proper portfolio allocation, assisting in new client transitions and facilitating asset transfers.
He is also responsible for the daily reconciliation of client accounts, ongoing trade coordination/verification, and periodic client account review. He also ensures that the firm is leveraging all current technologies to their maximum capabilities and that the firm is poised to take full advantage of new technological applications as they become available.
Mr. Manna has a BS from the University of Connecticut and is a Registered Investment Advisor Representative with the United States Securities & Exchange Commission.
Mr. Crobak joined the firm in June 2010. His focus includes fixed income management, investment advisory services, and financial planning needs specific to Roof Advisory Group clientele.
He works closely with clients throughout their advisory and investment management relationship; regularly meeting with clientele to review their specific investment needs and objectives. Additional responsibilities include ongoing investment portfolio reviews, retirement analysis, and various other financial planning assessments.
Mr. Crobak earned a BA from Gettysburg College and is a Registered Investment Advisor Representative with the United States Securities & Exchange Commission.
Bryson J. Roof
Bryson J. Roof joined the firm in October 2012. His main responsibilities include servicing active portfolio management clientele and meeting the needs of investment advisory clients of the firm. In addition, Mr. Roof will continue to expand the firmís professional outreach and business development efforts.
He regularly meets with clientele to determine specific goals and objectives, establish detailed risk tolerance parameters, and review progress versus established investment benchmarks.
Prior to joining Roof Advisory Group, Mr. Roof spent approximately two years in Virginia Beach, VA working with a global financial services firm with a focus in financial planning.
Mr. Roof earned a BA from Virginia Wesleyan College and is a Registered Investment Advisor Representative with the United States Securities & Exchange Commission.
Lindsay R. Owens joined the firm in September 2012. She brings her prior experience in administration, customer service and marketing to Roof Advisory Groupís professional servicing of its clientele.
Her focus is primarily administrative responsibilities as part of Roof Advisory Groupís commitment to client service. She works directly with firm clientele regarding account administration and ongoing firm communications. Mrs. Owens utilizes her marketing background by implementing new strategies and planning client-focused events. She works with every member of the firm directly on projects, reporting, scheduling and media coverage.
Mrs. Owens earned her BA in Marketing from Eastern University.