The firm's professionals offer over 100 years of experience and in-depth financial expertise in areas that are critical to the success of our clientele. Specific backgrounds are as follows:
E. Jeffrey Roof
Mr. Roof, president of Roof Advisory Group, founded the firm in 1998 and has worked with clients providing investment management and financial advisory services since 1982. His thirty plus years in the field adds a depth of understanding and perspective that only comes through extensive experience. He is uniquely qualified to understand what is required to meet the needs of institutional and high-net worth investors, having worked throughout his career with a diverse range of clientele nationwide.
In his executive role, Mr. Roof oversees all functions of the firm, focusing primarily on overall investment strategy, business management and client services. He actively works in conjunction with the firm’s other professional staff in meeting the needs of managed and investment advisory clientele and leads the firm’s Senior Management team.
Immediately prior to originating the firm, Mr. Roof was Executive Vice President of Fulton Bank, heading that organization’s Investment Management and Trust Services division for approximately five years. As a member of the bank’s Senior Management team, departments under his direction included Portfolio Management, Retirement Plan Management, Foundation/Endowments, Corporate Trust, Personal Trust, and Private Banking.
Previously, he spent nearly a decade in various management positions with Mellon Bank’s Institutional Trust and Master Custody group, primarily focusing on providing investment management and retirement plan solutions for a diverse group of national organizations.
Mr. Roof earned a Bachelor of Arts from Rutgers University and a Master of Arts from Lehigh University and is a holder of the Series 65 – Registered Investment Advisor Representative.
Kevin S. Roof
Kevin S. Roof joined the firm in June 1999 and is the firm’s Chief Operating Officer and Chief Compliance Officer. He oversees and coordinates the firm’s day to day administrative, financial, computer information, client service, human resources, compliance, training and client reporting systems/processes. His administrative, technical and leadership background spans over three decades coupled with his role as the Chief Compliance Officer provides the basis for managing a client-centered firm.
He works directly with firm clientele on an ongoing basis regarding communication and client service and is responsible for assuring the firm is meeting its financial and service commitments to all clientele.
Mr. Roof plays a critical role in shaping and guiding the future growth and development of the firm. Mr. Roof is the direct liaison with regulators and assures all firm policies and procedures remain effective, compliant and efficient.
Mr. Roof is a graduate from both Temple University and York College and is a holder of the Series 65 – Registered Investment Advisor Representative. Mr. Roof is a volunteer at the United Methodist Home for Children in Mechanicsburg and has volunteered as a host family for exchange students through AFS (formerly American Field Service).
Bradley R. Newman, CFP®
Bradley R. Newman, a CERTIFIED FINANCIAL PLANNER™, is a Senior Investment Advisor and Financial Planning Coordinator. His twenty plus years of investment advisory and financial planning experience provide a perspective that favorably serves Roof Advisory Group clientele.
Mr. Newman’s client service responsibilities include being the key, day-to-day contact for advice and communications to assigned clientele including, but not limited to; investment objectives/policy, cash flow/liquidity needs, account integrity, report generation and financial planning objectives.
His coordination of financial planning and investment advisory work focuses on investment portfolio review, detailed retirement analysis, college education funding and unique planning engagements for clients in various types of transition.
Mr. Newman earned a Bachelor of Arts degree from Juniata College. Additionally, he is a Certified Financial Planner® Practitioner and is a holder of the Series 65 – Registered Investment Advisor Representative. He is currently a board member of the Central Pennsylvania Estate Planning Council and has served multiple terms on the board of Theatre Harrisburg.
Ralph Manna, III, AIF®
Ralph Manna, III serves the firm as Operations Manager and Compliance Coordinator. His ten plus years of experience with both large institutional and boutique asset management firms provide a broad base of experience that benefits clients of Roof Advisory Group.
Mr. Manna’s primary role is the accountability for operations and administration of client’s investment accounts including, but not limited to; records maintenance and retention, investment account integrity and reconciliation, client account liquidity and cash flow requirements. He is charged with client report generation including monitoring, tracking and compiling various reports versus benchmark standards.
Additionally, Mr. Manna coordinates and monitors the firm's compliance program, ensuring that all firm activities meet the requirements of state and federal regulatory agencies. Responsibility includes the accurate utilization of firm policies and procedures in all operations and administrative activities, along with proactively contributing to improvements in department processes/protocols.
Mr. Manna is an Accredited Investment Fiduciary® and earned a Bachelor of Science degree from the University of Connecticut. He is a holder of the Series 65 – Registered Investment Advisor Representative. He is active within the Bridges Society of the United Way of the Capital Region, serving as a fund allocation panel member. Mr. Manna is an active volunteer with the American Cancer Society.
Bryson J. Roof
Mr. Roof serves the firm as an Investment Advisor and Business Development/Marketing Coordinator. His primary responsibilities are managing existing client relationships, developing new business, providing proactive firm outreach and coordinating the firm’s business development/marketing efforts.
Client service responsibilities include being the key day-to-day contact for advice and communications to assigned clientele including, but not limited to; investment objectives/policy, cash flow/liquidity needs, account integrity, report generation and financial planning objectives.
He is also responsible for the coordination of new business development and firm marketing. Firm outreach efforts include development of new client relationships and centers of influence.
Prior to joining Roof Advisory Group, Mr. Roof spent approximately two years with a global financial services firm in Virginia Beach, Virginia with a focus in financial planning.
Mr. Roof earned a Bachelor of Arts degree from Virginia Wesleyan College and is a holder of the Series 65 – Registered Investment Advisor Representative. He is a board member for the West Shore Chamber Foundation and an active member of the Rotary Club of Harrisburg, serving as chair of their blood drive committee.
Daniel T. Eye, CFA®
As Senior Portfolio Manager, Mr. Eye he is charged with managing and coordinating activities relating to the firm’s investment management process specific to the needs of Roof Advisory Group clientele. This includes coordinating strategic and tactical decision making, analysis and research, and the implementation and monitoring of the firm’s investment decisions and processes. Some specifics include ongoing evolution and management of the firm’s overall investment models, including the effective evaluation of all individual equity, fixed income and fund/alternative investment choices.
Prior to joining Roof Advisory Group, Mr. Eye spent five years at Zeke Capital Advisors as a Client Portfolio Manager. At Zeke Capital Advisors, he served a select group of clients in creating, implementing and managing customized portfolios. Prior to Zeke Capital Advisors, Mr. Eye worked at JPMorgan as an Associate Investor.
Mr. Eye earned a Bachelor of Science degree from Wilmington College and is a Chartered Financial Analyst® Charterholder. Mr. Eye is a holder of the Series 65 – Registered Investment Advisor Representative.
Nichole M. Shenk
Mrs. Shenk is the firm’s Support Advisor and Financial Planning Specialist. She provides direct support to the firm’s Investment Advisors regarding the overall service and administration of client accounts. She is the key day-to-day contact for administrative and financial details including, but not limited to: client information, scheduling meetings, account opening/maintenance, client on boarding and investment asset transfer. Mrs. Shenk will assist the firm’s Investment Advisors in client meetings, investment analysis, periodic reporting and administrative reviews. Additionally, she will assist in the firm’s Investment Advisors throughout the financial planning process.
Immediately prior to joining Roof Advisory Group, Mrs. Shenk focused on client service and operations at Orrstown Bank and Morgan Stanley. Her ten years of client service and operations management are particular benefit to client account administration and on-going account maintenance.
Mrs. Shenk is currently attending Harrisburg Area Community College (HACC). She is an active member of the United Way of Carlisle Woman’s Leadership Council and Bridges Society. Additionally, Mrs. Shenk serves as Treasurer of the Plainfield Lions Club.